"Sorry, I don't get the drama"
That's what Microsoft Studios Creative Director, Adam Orth, says about forcing gamers to have an "always on" connection to play a game. In a tweet that left no room for ambiguity he
defiantly proclaimed,
"Every
device now is 'always on'. That's the world we live in. #dealwithit"
It's hard to gauge whether Orth's dismissive stance on
forcing customers to keep the Microsoft umbilical cord attached is real or just
a sloppy attempt at market research. The
discussion did arise out of rumors that suggested the next XBOX will require
persistent connectivity.
When confronted by a BioWare designer about launch day failures of SimCity and
Diablo3 that were directly related to the requirement for "always on"
connection, Orth's tweeted back, "electricity goes out too."
Official or not the
exchange has not gained Orth nor Microsoft any friends with an almost immediate
backlash against his twitter account forcing him to switch to protected status.
Whether arrogance or avarice,
events like this prove where the gaming industry's focus is.
Hint, it's not the customer.
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