As of April 5th, TWIT.TV's experimental gaming show hosted
by Veronica Belmont and Brian Brushwood has officially been cancelled. The shows fate was first revealed via Twitter from the gameon
and Veronica
Belmont Twitter feeds. Twit founder Leo Laporte answered queries
about the shows demise throughout the day on his TWIT.TV network stressing that
it was not the content but rather the profitability that brought about the decision.
As is policy for any new TWIT programming, shows have 12
weeks to meet their viewership goals or risk cancellation. While Game On! had strong numbers with an
average of 27000 viewers per episode it was unable to meet the 50,000 viewers
necessary to make it profitable.
In response to multiple queries from the chatroom (which is
omnipresent in all TWIT.TV productions ) before recording his Before you Buy podcast Leo
Laporte responded with the following when questioned about the show's cancellation.
"We lost more money in one week than in a year of any
other show" He later explained that
the "cost per episode was $7000" for talent and production
costs. Laporte also commented that TWIT
had "lost $100,000" on the show.
When questioned about the reasons he believed it failed,
Laporte's response was:"We didn't do a good job of promoting
it." He also went on to postulate
that the gaming podcast market was already saturated with little opportunity
for a new podcast to be profitable.
The 13th and final episode airs on TWIT.TV on Sunday April
8th with Al Lowe of Leisure Suit Larry fame the guest.
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